FZ-S (2014 Indian Model)
India has the world’s largest motorcycle market with a total annual demand of more than 14 million units (Yamaha Motor survey, 2013), out of which, 150-180cc sports-type motorcycles comprise approximately 10%. The FZ16 series, which Yamaha Motor introduced to this market in 2008, won acclaim from trend-conscious male riders in their teens and twenties. Thanks to this, the total unit sales of the FZ16 series in the Indian market reached 770,000 (up to the end of May, 2014), and has contributed to creating Yamaha Motor’s sporty image. In addition, a high volume of this series is exported outside of India to Central and South America etc., and is part of the core of our motorcycle business in India. Customers in these countries and regions prefer sporty performance and demand good fuel economy. The new FZ-series which answers to these demands will further expand sales both within India and abroad.
Manufacturing and sales of the new model will be carried out by Yamaha Motor’s group company, IYM (India Yamaha Motor Pvt. Ltd.).
|Launch Date||July 2014|
|RRP||FZ: 76,250 Indian rupees ($1,269 U.S.D.)
FZ-S: 78,250 Indian rupees ($1,303 U.S.D.)
(Delhi retail price)
|Target Sales||138,000 units
(total figure of two models, first full year from time of release, in India)