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IRVINE, CA – April 23, 2014 – (Motor Sports Newswire) -  Motorcycle retailers nationwide have the chance to see their customers win a total of nearly $30,000 in gift certificates and other prizes, thanks to the Revive Your Ride! Spring Giveaway, sponsored by the aftermarket members of the Motorcycle Industry Council. The twice-per-year promotion is entirely free for dealers, and entirely free for consumers to participate.

Wally Wilson, owner of Wheelsports, Inc. in Reynoldsburg, Ohio, admits he was a bit skeptical of a program that claimed to be entirely free for dealers and consumers, but he decided to give it a try by participating in last year’s Year-End Giveaway.

“I am so glad I decided to participate in the promotion, because my dealership had a $1,000 winner the first time.” Wilson said. “I figured there’s nothing better than one of my customers winning a gift certificate to my store; it’s a win for both of us. I was also impressed by the amount of engagement by my customers, as I was told we had more than 50 people register to win. I will certainly be passing out my dealership code to every customer that steps foot in my store during the spring promotion.”

Wally Wilson, owner of Wheelsports, Inc. in Reynoldsburg, Ohio, presents his customer, Jack Trace, with a $1,000 gift certificate to his dealership, courtesy of Revive Your Ride!, sponsored by the MIC aftermarket members.

The program was established with the goal of increasing showroom traffic for dealers, and in turn, boosting the potential for increased sales. During each promotion, two participating dealerships also have the chance to win a Revive Your Ride! Party Package that includes:

  • Catering up to $1,000
  • $200 for a DJ and/or decorations
  • Eight $100 gift certificates as door prizes for dealership guests
  • Two VIP passes to the American International Motorcycle Expo in Orlando, Fla., October 16-19th (includes two nights lodging at a Rosen property hotel in Orlando, $300 airfare voucher, $100 gift/meal card and more).

Phil Sudduth, owner of California Phil’s in Concordia, Kan., is also a firm believer in the program.

“I’ve had a $10,000 grand prize winner and several other prize winners since I started participating in 2010,” Sudduth said. “I really like the program and I try to get everyone that comes through my doors to sign up. Customers come in to get my dealership code, so I like the fact that the contest brings traffic into my dealership.”

Sudduth hangs fliers up in his store, sends out emails to his customers, posts on social media and even puts an ad in the local newspaper about the promotion. He said if he has a winner, he typically publishes the winner’s photo in the newspaper, too.

“Dealers are crazy if they don’t participate,” Sudduth said. “It’s an entirely free, feel-good program.”

View the list of 2013 Revive Your Ride! Year-End promotion winners here.

The Revive Your Ride! 2014 Spring Giveaway contest launched on April 15 and will run through June 15. Motorcycle retailers can learn more about the program and how to sign up for this free promotion by visiting and clicking on the Revive Your Ride! logo at the top right of the screen.

Retail customers can learn more about the program, the location of participating retailers, the prizes offered and how to enter by visiting or following @ReviveYourRide on Twitter.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at

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